The Path Forward: Building Products that Matter

• Contextuallizing timeless adivce. This is not new.

It's worth noting that the three case studies were born out of their wide and numerous public disclosure of their practices. This is evidence of the New Product PLaybook at play. I can only imagine the prioritization conversations that would come out of trying to convey the value of making a high craft principles page or an interview series on how to make quality software. What is the direct businesss outcome of that?

Hopefully by now you understand clearly what the busines outcome of that is but for many people stuck in the past, they'll say "there isn't one".

• Connect business success to fundamental human values: "This playbook is based in the core principles of reciprocity. Being a good human looks a lot like being a good business."
• Emphasize that acting with "integrity, love, fairness, humanity, craft and a generous heart" creates business advantage
• Challenge readers to examine one area where relationship focus could transform their product
• Present the near future: as AI accelerates development, relationship quality becomes the final differentiator
• Position the relationship approach as both strategically sound and ethically right
• Tease your upcoming "How to Change This Dynamic Within Established Companies" follow-up
• Invitation to join the conversation and contribute to evolving these ideas
• Final thought: "The products that ultimately endure aren't just those that solve problems—they're those that create meaningful connections. Will yours be one of them?"